Meet JLShotThat, a well-known New York City music video director who is making waves and taking the music industry by storm. New York City is one of America's most lively cities, with brilliant people showcasing their talents in music, dance, and the visual arts. While street art has long been a popular medium for visual artists, the digital era has given birth to a new sort of venue. JLShotThat is a music video director that has a sizable following as a consequence of his work.

Jeremi Lam, better known by his stage name JLShotThat, was born in Hollis, Queens, and grew up with a diverse background that allowed him to experience many cultures. Later in life, he pursued a career in music and became a member of the Castle Boyz under the pseudonym Nemesis. However, the band disbanded owing to a disagreement with their record label. Despite the setback, the budding filmmaker turned his attention to other aspects of the music business.

He realized he had to do something, which is where the concept of his realization of "stepping up" came from.

“I immediately found a passion for shooting music videos, being that I’ve been in the field for so long,” JL said in a recent interview.

It's safe to say that his tenacity and never-say-die attitude paid off, as he now has a lucrative profession. And, as he often says, “no matter what the conditions are, you can't lose if you give it your all.”

“The ability to never give up is a skill of its own in my opinion,” he stated. “Of course the visuals my team and I produce is always a plus.”

Lam has has worked with with some of New York's finest and brightest artists at this stage in his career, and he has plans to start his own production business, Visionary Vision Studio, as well as produce his first Youtube series, which will premiere shortly.

Make sure to keep up with JLShotThat on social media.

@JLShotThat on Instagram

@JLShotThat on Twitter

JLShotThat on Facebook

JLShothat.com

Take a look at his work on Fivio Foreign's "Big Drip" — which is also one of his best and proudest moments as he garnered one of the highest streams for his work. The visual takes you along New York as you hang with the squad for the day, posting up and dancing the day away. His work is regarded as some of the best in the Brooklyn Drill scene.